Real You Incorporated. 8 Essentials For Women Entrepreneurs
Real You Incorporated empowers women entrepreneurs
In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand
In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world—to their partners, employees and ultimately their customers
Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more
The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.
The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different
Their stories bring the book to life, adding inspiration and role models